Facebook Advertising Experts
Tintle Digital Marketing
Local Service-Based Scalp Micropigmentation Businesses Cut Down Cost Per Lead by 70% With
The Implementation of Facebook
Lead Generation by TDM
Posted on February 13, 2019
With an astonishing 2 billion users, Facebook marketing is one of the BEST ways to promote your brand in 2019. For our Miami and Los Angeles Scalp Micropigmentation (SMP) clients, this proved to be very true. 
Wait… Scalp Micro What?
We hear you! Scalp Micropigmentation is a modified form of tattooing that disguises hair loss by creating the highly realistic appearance of hair follicles, WITHOUT surgery! Talk about a specific niche! When our 1st SMP client, Zang, came to us, he and his team were already having great success in LA with the business and had over 70 five-star reviews. They decided Facebook advertising was right for them because they wanted to grow the business further by getting more leads and streamlining the leads process. Lowering the cost per lead was also important to them. Before working with us, their cost per lead via Facebook advertising was averaging roughly $70/lead. Read on to find out how we slashed this cost per lead over 70% and got it regularly down to sub $20/lead! 
High-End Treatment = Big Payoff 
SMP treatments can cost upwards of $2,000, which is obviously not a cheap service. We knew that it would take the right campaign tactics to pull off great results for our Miami and LA based SMP clients! Because the treatment was more expensive, we had to hone in on just the right target market to find success with our campaign. 

Prior to working with TDM, the client was running some Facebook ads, but was somewhat new to advertising on Facebook. He was able to get some results -- which is an excellent starting point -- but it unfortunately had not been profitable enough for them yet. They needed someone to come in and make it much more successful, which is why they reached out to the advertising experts at TDM. As every business owner knows, positive ROI is extremely important! 

The Importance of Instant Lead Response
We decided to use variations of their original landing page with calling AND texting call-to-action in addition to a landing page with a lead form.

After the form is submitted, we then set up automatic email marketing and automatic texting, along with a notification to the client so he can call the lead immediately. This allows the client to speak to the person on the phone in order to schedule the free consultation, and to make that important personal connection. 
Texting and the 21st Century
There has been astounding research that shows that responding to a lead within an hour increases the conversion rate 7x! Yes, you heard that right, you are 7x more likely to convert a lead if you reply within an hour (0-5 minutes is ideal). At TDM, we’ve seen this tactic improve many campaigns. This is why we make sure your leads have an instant response, whether through text or email. Seeing as it’s the 21st century, texting is preferred by the vast majority of leads. This is why it’s a critical aspect to add in to your lead generation campaign. 

Want to make sure you are reaching your ENTIRE target market? Sending an email, text AND phone call greatly increases your chance of converting that lead! Often time businesses worry about getting “quality” leads. We have found that more often than not, it is just that they didn't have the right system in place to make it easy for these leads to communicate with them. Using texting in this day and age greatly increases your chance of that lead converting and thus, making your business more and more profitable! 
¿Hablas Español?
We also created both the ads and landing pages in English AND Spanish, to reach a broader market. We found astounding success with Spanish leads in our Miami market. It’s extremely important to consider things such as language and cultural demographics when trying to bridge barriers with your target audience. 
Making Sure Your Target Audience 
Doesn’t Get Bored
Everyone knows that annoying feeling when you see the same offer or ad in your newsfeed over and over. Most of the time this helps generate more leads but when it stops working and edges on too much, something called “ad fatigue” happens. We can identify when this is happening to our client’s target customers and thus test several different offers AND rotate them according to the response of the audience along with the time of year. We find continual success with gaining new leads when we take this mindful approach. 
Cost per lead slashed 70%!
Yes, you heard that correctly! We managed to take the cost per lead from about $70/lead down to sub $20/lead. We realize that the above screenshot shows that the cost per lead averages to be just above $20/lead, but that doesn’t take into account the additional phone call leads as a direct result of this campaign, (due to phone calls not being able to be tracked this way via the ads). In addition to that, we are bringing in approximately 180-200 leads per month.
What’s The Secret?
An example of two lead magnets we used are a “$200 off treatment if booked this month” and a basic “learn more.” We found that the “$200 off” magnet performed the best, as it provides an incentive to inquire in a limited-time frame. To the benefit of our clients, in order to actually get the $200 off, you must pay for the service, which meant increased revenue for them!

Although this is not a secret, it’s a good time to reiterate the importance of how to make it easier for the lead to communicate with your business. If you don’t do this, then your response rate will inevitably be lower. That's not a lead quality issue, it's a business unfortunately hindering their own success. 
Different Markets Require Different Strategies
Depending on the market, different languages and landing pages perform better. In Miami, we found that the landing page with calling/texting call-to-action did best. In LA, the landing page with the lead form did best. TDM is committed to doing extensive A/B testing in order to ensure the BEST results for the market you are in! 

Unfamiliar with A/B testing? In a nutshell, A/B testing is experimenting and comparing all aspects of a campaign (e.g., landing pages, ad text, headlines, and different call-to-action buttons). Basically, any aspect of a campaign. By testing two or more variations of your campaign, we can easily deduct which aspects are “losers,” and raising the cost per lead too high, and which aspects are “winners” and making the campaign super profitable. A/B testing provides us the insight to alter the campaign strategy and make sure you experience the best results. You simply cannot get a high ROI without proper A/B testing, making it an extremely important aspect of any advertising campaign! 
Ready to Experience Wild Success?
Are you ready to start a super successful Facebook lead generation campaign so your business can grow EVEN more? Or, perhaps you already have a Facebook advertising lead generation campaign in place, but the lead costs are far too high for it to be profitable? We’d love to help! 
How Mikella’s Email List Went From 150 to 8,000+ Subscribers 
With the Introduction of Facebook Lead Generation by TDM; 
A 4,667% Increase! 
Posted on February 13, 2019
Mikella is a VERY busy mom of 3 boys. She was building her third Christian-focused business, Chasing Sacred, when we joined forces. Mikella had no previous experience with advertising and felt stuck as to how to effectively grow her business and bring in leads. She was essentially starting “from scratch” and had almost no audience starting out. She knew that she wanted to build an engaged audience so that she could reach out to that audience in the future with courses and services for purchase. She was confident that Facebook ads was the correct route to achieve these goals, but had NO clue where to start with implementing and running a successful Facebook ad campaign. 

Because this was her third business, Mikella was smart enough to realize the limitations of being a business owner that tries to wear all the hats. It’s very difficult and, sometimes, near impossible to do everything on your own! Since she was very open to outsourcing to specialists for her advertising needs, she reached out to Tintle Digital Marketing. 

Mikella came to us with a clear prerogative; She wanted to grow her email subscriber list as much as possible through Facebook lead generation. The results we experienced through our advertising campaign far exceeded her expectations! How did we do it? Let’s start at the beginning, shall we?  
Testing 1, 2, 3
Testing is the most important aspect of any Facebook ad campaign. Without testing multiple lead magnets, we wouldn’t have discovered that one completely outperformed the others, and our cost per lead would likely be much higher. Fully trusting our expertise, Mikella was open to all of our testing recommendations. We recommended that we begin by testing three lead magnets. The lead magnets were comprised of content made by Mikella but guided by TDM. Because Mikella was completely open to testing whatever we thought was best, we were able to quickly find the checklist to resonate most with her audience.

Initially, we tested the following lead magnets:

1) A Giveaway
2) An Ebook
3) A PDF download

By having multiple lead magnets, we were able to easily identify which aspects of the campaign were working, and which were not. We know when to turn off ads that are not performing as optimally as others, and when to leave on highly-converting ads, thus ensuring the greatest success. 

When we began testing, the PDF download brought in leads close to just $1/lead, which is very rare for lead generation via Facebook today. We were thrilled with this result! 
How Did We Do It?
At TDM, we are sure to test a robust variety of lead generators in order to make sure we get the BEST results. Some other aspects of the campaign we tested included:

1) Variety of images (including with or without text overlay) and video
2) Many different audiences
3) Landing pages (one converted at well over 60%!)

Successful Lead Generation 
Is Not Wizardry 
One of the most important aspects of a successful Facebook campaign such as Mikella’s, is realizing that a sufficient testing budget and general ad spend budget are required. From the beginning, Mikella understood that Facebook ads are an investment and that FB ad managers aren’t magicians. We can’t just pull a rabbit out of a hat. 

Any successful campaign takes ample testing, a sufficient budget, and time in order to find the best results. We initially started with a $60/day budget and split it equally among each lead magnet. Within 2 weeks it was evident that the PDF lead magnet was outperforming the others, so we paused the other lead magnets and focused exclusively on the PDF. 

Surprisingly, the cost per lead for the giveaway hovered around $3 (this result is not typical of most giveaways) and we had no results for the Ebook. The PDF download performed incredibly well at just $1.13 per lead on average. After discovering that the PDF magnet would perform the best, the average cost per lead was significantly lower than we hoped for! Our goal was to have a cost per lead in the $2-$3 range, or $5 max, which is much more common today. Achieving each lead at close to $1 in 2018 is an incredible result! A cost per lead in the $1 range would have been more common in 2015. Since competition has skyrocketed and the Facebook algorithm keeps changing, that result in 2018 is almost unheard of! 
But Wait, We Got That Remarkably Low Cost Per Lead EVEN Lower…
Originally, we used a static stock image with text overlay for the ads, and that brought in leads at $1.26 per lead. 
However, considering how popular videos are on Facebook, we had the thought to test a very short video of our client. The video dropped that incredible lead EVEN lower to just $1.06 per lead! Remarkable!
Talk About SUCCESS! Mikella’s Email List Grew 4,667% In A Few Short Months!
When we began working with Mikella, she had a very conservative email list (under 150 subscribers). As we mentioned previously, her main goal was to grow her email list. Now we’ve surpassed 8,000 subscribers, an increase of 4,667%!!! That’s 8,000 highly targeted email subscribers she can email multiple times weekly to engage with and sell her products and services to. 
Expertise and Testing: 
The Winning Combination
It is easy to get stuck on one lead magnet or one offer that you THINK will perform really well. It is true that as a rule of thumb, there are specific strategies that tend to perform well with Facebook ads in certain niches, but you won’t ever know for certain without actually testing. Even if a similar lead magnet or offer performed well in another location or with a similar business, your current target audience just might not like it as much! Because of this, it is extremely important to keep an open mind when starting Facebook ads and to realize how imperative testing is for every business. 
If you're ready to grow your email list exponentially in 2019, contact us to set up, test and manage a Facebook advertising campaign for you!
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About Tintle Digital Marketing
We live and breathe Facebook advertising! At Tintle Digital Marketing, we are an Facebook advertising agency with only TOP RATED, 5 out of 5 star Upwork marketers. Being top rated on Upwork is a highly sought after accomplishment for marketers as Upwork is the world's largest online freelance marketplace for businesses, freelancers and agencies to connect today. Read up on what our clients say below.
Camille Tintle of Tintle Digital Marketing
⭐️⭐️⭐️⭐️⭐️ Kevin K.:
"Camille is the best freelancer that I have worked with both on Upwork and other businesses. She is extremely knowledgeable about marketing, takes the time to explain the process, always responds promptly, and does great work. I look forward to working with her again. If you have marketing needs, hire Camille immediately."

⭐️⭐️⭐️⭐️⭐️ Bill J.: 
"I needed to come up to speed quickly on Facebook advertising and Camille was a knowledgeable and helpful guide. She does not just know her stuff; she helps you figure out how to leverage FB advertising in the context of your business and assets. Thank you, Camille!"

⭐️⭐️⭐️⭐️⭐️ Jeff Z.:
"We’ve been working with Camille since April of 2016 and couldn’t be more thrilled with her work and the results we’re experiencing. We’ve gone from no Facebook marketing to Facebook marketing being one our primary sources of business. Camille has worked closely with us to insure our goals are met, is open to new ideas and provides regular communication regarding her work. Her experience also allows her to guide us along the way in a manner that allows us to realize the most from her work and marketing experience. We find her to be very approachable and professional. 
We highly recommend Camille and her services."

⭐️⭐️⭐️⭐️⭐️ Joe B.:
“Where do I start? Camille did a fantastic job building our social media platforms from basically nothing to thousands of followers. She created content for our website, launched and managed our blog, and found incredibly effective ways to engage our target audience through Facebook ads. She is extremely well organized and is a very good communicator. 
She is by far the best freelancer we have worked with and I highly recommend her!”

⭐️⭐️⭐️⭐️⭐️ Jessica C.:
“Camille did an amazing job helping me grow my email list using Facebook Ads and is so easy to work with! We worked together to make my ads and offers even more effective and I am beyond grateful for her guidance. Thank you so much!”

⭐️⭐️⭐️⭐️⭐️ Ross L.:
“Camille is a true Facebook ad pro. She went way beyond expectations and was super efficient in her work. I highly recommend her.”

⭐️⭐️⭐️⭐️⭐️ Angela J.:
“Camille did an exceptional job. If you need to get on track regarding your digital profile she is the one to hire. I highly recommend her. The quality of her work for a marketing consultant/strategist is top ranking. Thanks, Camille.”

⭐️⭐️⭐️⭐️⭐️ Rebecca R.:
“I have already recommended Camille to a few of my most switched on entrepreneurial business friends. Camille took over for me, planned my future and met all my strategic and tactical goals. She masterfully educated me on what was needed, did everything she could to make the changes easy for me and took time out to make sure I understood. Her work far and away outstripped my aims and I will hire her again once my new website is finished. A delight to deal with and master of her field.”

⭐️⭐️⭐️⭐️⭐️ Daniel M.:
“Camille was everything we could have asked for and more! She delivered top quality content, on time and helped us grow our brand and social media platforms rapidly in just a few months. I would recommend her to any company in need of a social media strategist and who is looking to grow their brand. Thanks for all of your great work Camille!”

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