ICEMULE is an ecommerce business that sells insulated backpack coolers for outdoor adventurers. When they started advertising on Facebook on their own, they achieved less than a 1 ROAS (i.e. they were losing money) and spending approximately $1,500 in ad spend per month. After an ad account analysis by us at TDM, we identified several areas that were being severely underutilized and which could potentially double that return on ad spend, such as: finding new untapped audiences, advanced retargeting, videos, improving ad copy and expanding into more dynamic product ads.
Sure enough, after TDM implemented the suggested strategies revealed in the ad account analysis, ICEMULE was able to achieve more than 6x return on ad spend during Black Friday 2019 and reach more customers than ever before. Furthermore, because we were increasing the return for ICEMULE, we were able to increase the $1,500 in monthly ad spend to over $10,000 in monthly ad spend!
ICEMULE made 600+ more monthly sales than they were all because of TDM's Facebook advertising.