In 2016, I started a local guitar teaching business. I had been a guitarist for over 15 years and was ready to help aspiring musicians learn how to play, but had no idea how to actually get guitar students.
My wife had been working in marketing and advertising for about 5 years and decided to use her skillset to help me figure out a way to get new students. After a lot of trial and error, she developed an impressive lead generation system through Facebook ads that sent me interested students ready to learn guitar and sign up for my lessons. After that, I was making a profit!
When I started teaching, this was only a side gig. I was working full-time sales and could not wait to quit. With the Facebook ads strategy that she created for me, I was able to fully book my guitar teaching calendar and quit my sales job within just 1 year to exclusively teach guitar.
If we didn't use this system, I would still be at my old job. It is the reason I'm able to do what I love! Facebook advertising was the missing piece that made my dream wildly profitable and turned it into a 6-figure guitar teaching business.